Build a Business

For many years meraup benefit from the results of the business. Then, in a trice, the results weary pains that lost it. Genuine businessman condition is considered reasonable terms. Wheel and the wheels of business like life, sometimes above and below.

Eman Sulaeman, crafters from Nambour, Purwakarta, West Java, is one of the businessmen who have experienced these conditions. Eman its business with capital from the parents.

Male birth Purwakarta, 10 March 1969 start this business ceramics in 1993. Grandfather, grandmother, and both parents have to carry craft clay since 1963.

Therefore, hands-Eman familiar bend contortion of clay. Furthermore, the land that he form a crafts such as animal sculptures, statues Semar, and savings. Eman also be understanding of the business is run.

Eman deep business expertise, the cause boredom. After obtaining a degree from S1 Education IKIP Bandung with the Sudanese English majors in 1991, Eman try a different business, namely, ceramics terakota with the international market segmentation. Meanwhile, parents who choose crafts with a domestic market share.

Requires the international market of high-quality products. So, unmitigated, he chose the raw materials that are also of high quality. To get them, Eman obtain clay from pelumpur. In that place, clay is processed in such a soft. Some people call this land is the land processed mud.

"Land is a fine raw materials for the products of international standard. Meanwhile, both my parents to buy clay in Ciketok and menghaluskannya own. So, there are still some rough grain," he said.

Besides the selection of raw materials, Eman also continue to seek out the color and pattern that is more attractive foreign consumers, namely, the dark color. Meanwhile, the selection of patterns to follow market trends.

Only every few months, Eman friends get together with the second order vase and jar to Taiwan. At that time, Eman order to obtain Rp5 million.

The order continues. Eman become a supplier in a factory in New Deer handicrafts. Each month he procure products worth Rp400 million to the factory. Next, the factory supplies its products to Italy to the United States.

Results of the sale, he traded cars, establish a new factory, and the Indiana PILGRIM. Eman vase and jar dilego worth Rp35 thousand up to Rp250 thousand, with a size of 15 centimeters high up to 250 centimeters with the label robman Wijaya Ceramics

In 2003 to 2006, sales had fallen sharply. Even so, business has been nine years that dirintisnya. Eman did not understand why the conditions suddenly occurred. He used the warehouse, wash sales strategy to cover the losses.

This father of two children sell their products to traders who sell goods REJECT normal. Think, more goods are stored, the more goods will be damaged. "I sold any cheaper, which can be important here and close the capital debt," the story.

At that time, not at all mind their business will go bankrupt. According to him, this is deterioration reprimand from the Almighty. I was introspection or when it is not God gave sustenance.

"For many years running the business, I was more sustenance. If only three years, I would not be given sustenance. That is not the sign that the business will go bankrupt. This is a fair process in a business. What is important is the confidence that when a business will be back again, "he said.

Eman proven confidence, business was back to normal. Learning from experience, Eman and will not fix the wheel with the international market of course. Zero in domestic market as their parents also work.

Menggulungnnya trial again, he failed many times. In fact, take a market share in the land of water thus difficult. Because of the failure of the software, Eman was despair, and stop experimenting. "It may not be paired with local products," he added.

Although Eman has a degree of education, but he does not intend to apply it gelarnya. He was more than happy to do business instead of teaching. Moreover, in 1990, the business center Nambour rapidly. One of them because of Indonesia's former vice president Sudharmono and former Malaysian Prime Minister Mahatir Mohammad visit to the handicraft center Nambour.

According to official visits of foreign and Indonesian craft directly promote Nambour. Currently, the promotion of handicrafts Nambour is less. In some of the exhibition, visitors often becerita to him that they were reluctant to Nambour because they do not know the multiplicity of craft Nambour.

Nevertheless, Eman tersus still trying to craft Nambour still spiked. He believes the business will rise again. Maybe this time fingers in the middle of the wheels down, but a time will be rotating back to the top. (rhs) - Núria - Okezone
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